2019 Planning Assumptions: Brand and Communications Webcast Replay

August 16, 2018

Measuring the impact of brand and reputation on demand is a key requirement when brand and communications leaders seek increased investment, and there is a need for stronger functional interlock between brand and communications and the rest of the organization. SiriusDecisions has identified five planning assumptions that should drive the agenda of brand and communications leaders in 2019.

In this replay, Julie shares the five planning assumptions that will affect Brand and Communications teams in 2019.

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The SiriusDecisions Brand Lifecyle Framework enables brand leaders to cultivatie an effective and durable b...

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Planning Assumptions for 2018: Brand and Communications Webcast Replay
Planning Assumptions for 2018: Brand and Communications Webcast Replay

In this replay, I outline six planning assumptions to help brand and communications leaders make informed d...

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