Resources for the Brand and Communications Leader

Whether the objective is to build a stronger brand presence, connect with key influencers, drive higher levels of employee engagement or optimize social media channels, SiriusDecisions provides the structured approaches and practical advice that brand and communications leaders need to demonstrate business impact. Explore content for this role below.

  • Axway Increases Employee Engagement and Amplifies Corporate Marketing and Communications

    Axway Increases Employee Engagement and Amplifies Corporate Marketing and Communications

    Learn about the rebrand work Axway did to modernize the company's brand promise, which no longer reflected the company.

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  • Brand and Communications Planning Assumptions Guide 2019

    Brand and Communications Planning Assumptions Guide 2019

    In this guide, we describe five planning assumptions that brand and communications leaders should incorporate into their planning for 2019.

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  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • 2019 Planning Assumptions: Brand and Communications Webcast Replay

    2019 Planning Assumptions: Brand and Communications Webcast Replay

    In this replay, Julie shares the five planning assumptions that will affect Brand and Communications teams in 2019.

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  • Check out featured stories from our SiriusStars

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  • The SiriusDecisions Messaging Nautilus™: Corporate Brand

    The SiriusDecisions Messaging Nautilus™: Corporate Brand

    The SiriusDecisions Messaging Nautilus: Corporate Brand provides a structured methodology for developing corporate messaging that creates a halo of value for offerings and drives business value.

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  • Is Digital Advertising Hurting Your Brand?

    Is Digital Advertising Hurting Your Brand?

    Food is supposed to nourish and keep us alive, not hurt us. Without food, we eventually die. Advertising is like food for the brand – intended to increase awareness and bolster positive...

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  • The SiriusDecisions Corporate Communications Model

    The SiriusDecisions Corporate Communications Model

    Learn more about the model that offers a strategic, integrated approach to corporate communications that balances proactive and reactive efforts to drive business impact with key audiences.

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  • The SiriusDecisions Brand Lifecycle Framework

    The SiriusDecisions Brand Lifecycle Framework

    The SiriusDecisions Brand Lifecyle Framework enables brand leaders to cultivatie an effective and durable brand through brand development initiatives and ongoing brand amplification and optimization.

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  • Three Ways Technology and Marketing Can Improve Lives: Brand Implications for CMOs

    Three Ways Technology and Marketing Can Improve Lives: Brand Implications for CMOs

    As a CMO, have you thought about how your organization makes the world a better place? Considering how your org contributes to our global ecosystem and humanity is an important strategic question...

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  • The Four Cs of Effective Executive Communications

    The Four Cs of Effective Executive Communications

    Executive communications is a vital and challenging role that is often misunderstood. Give your executives the support they need with the four Cs of executive communications.

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  • SiriusFoundations: Brand and Communications Webcast Replay

    SiriusFoundations: Brand and Communications Webcast Replay

    In this replay, you will learn how to build a stronger brand presence, connect with key influencers, drive higher levels of employee engagement, and optimize social media channels.

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  • Public Relations: Marketing's Canary in a Coal Mine

    Public Relations: Marketing's Canary in a Coal Mine

    Here are five tips for marketing campaign leaders from your friends on the communications side that help ensure third-party influencers have a place in your next campaign.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • The Missing Link: Brand in the SiriusDecisions Demand Waterfall®

    The Missing Link: Brand in the SiriusDecisions Demand Waterfall®

    In the days before measurable b-to-b marketing, marketing leaders hoped that business stakeholders intuitively understood marketing’s value and accepted that it was qualitative, but not...

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  • Corporate Messaging: Tales From the Front Lines – An Executive Forum Summary

    Corporate Messaging: Tales From the Front Lines – An Executive Forum Summary

    Missed our recent NYC forum on b-to-b corporate messaging? Get the recap here to learn the five deepest potholes on the road to corporate messaging nirvana.

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  • Planning Assumptions for 2018: Brand and Communications Webcast Replay

    Planning Assumptions for 2018: Brand and Communications Webcast Replay

    In this replay, I outline six planning assumptions to help brand and communications leaders make informed decisions when creating their marketing plans for 2018.

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  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • The SiriusDecisions Employee Lifecycle Marketing Framework

    The SiriusDecisions Employee Lifecycle Marketing Framework

    Introduce yourself to the SiriusDecisions Employee Lifecycle Marketing Framework for a strategic, step-by-step approach to effectively attract and engage employees. Download the model overview today.

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  • What Works: Activating Third-Party Influencers Webcast Replay

    What Works: Activating Third-Party Influencers Webcast Replay

    Learn to navigate the confusing realm of the influencer landscape.

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  • Unlocking the Secrets to B-to-B Social Media Success Webcast Replay

    Unlocking the Secrets to B-to-B Social Media Success Webcast Replay

    Get introduced to the SiriusDecisions Social Media Marketing Readiness Framework, a holistic social media marketing strategy, to drive momentum and measure impact of efforts.

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