Art & Science Client Stories

Learn from these outstanding organizations on how they have adopted SiriusDecisions best practices, strategic frameworks and models, and research data to help drive growth and alignment between sales, marketing and product.

  • Mintigo1:49


    Hear how Mintigo transformed their product messaging and positioning by utilizing SiriusDecisions strategic insight and best practices.

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  • Automic4:07


    Learn how Automic transformed from selling a product to multiple audiences with little focus to a data-driven and efficient revenue engine aligned around key growth strategies.

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  • Lionbridge Technologies2:13

    Lionbridge Technologies

    Listen to Lionbridge Technologies' Chief Sales Officer and SVP, Paula Shannon discuss how SiriusDecisions was able to optimize sales enablement efforts.

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  • Blackbaud1:40


    Listen to Blackbaud's Vice President of Sales, Patrick Hodges discuss how SiriusDecisions was able to optimize sales efficiency and effectiveness resulting in a 17 percent increase in productivity.

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  • Dassault Systemes3:17

    Dassault Systemes

    Listen to Dassault Systemes' Channel Marketing Leaders, Bruno Delahaye and Bertrand Sicot discuss how SiriusDecisions works with sales and marketing team's to serve as a sounding board.

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  • GE Healthcare3:58

    GE Healthcare

    By working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process, resulting in more qualified leads.

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  • Hyland, creator of OnBase3:47

    Hyland, creator of OnBase

    By adopting the SiriusDecisions Demand Waterfall® and creating standard lead definitions, Hyland, creator of OnBase, achieved a 61% combined annual growth rate in booked deals from MQLs.

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  • CSC4:16


    By teaming up with SiriusDecisions and implementing an Account-Based Marketing (ABM) program, CSC added more than $75 Million to their pipeline.

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  • Sony Professional Solutions, Europe3:14

    Sony Professional Solutions, Europe

    Sony built the foundation of their demand generation engine using a series of models including the Demand Center and persona-based messaging to achieve significantly higher conversion rates.

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  • Cisco2:19


    With the adoption of the SiriusDecisions Demand Waterfall®, Cisco doubled their conversion rates and helped facilitate a common language between sales and marketing.

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  • DocuSign2:20


    By adopting the SiriusDecisions Demand Matrix, DocuSign doubled – and then tripled – their pipeline within the first two quarters of working with SiriusDecisions.

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  • Siemens3:44


    By leveraging the SiriusDecisions Demand Waterfall®, Siemens Industry increased their understanding of the buyer’s journey, demand types and personas, while also achieving alignment across the org.

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  • Oracle2:19


    By implementing the SiriusDecisions Demand Waterfall®, Oracle’s EMEA team dramatically increased their understanding of the revenue generation cycle from just top of funnel to all handoffs.

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  • Polycom EMEA2:34

    Polycom EMEA

    By structuring and aligning their content to be more customer- and solutions-centric, Polycom’s EMEA team achieved a 30% increase in inquiries and doubled their inquiry-to-revenue conversion rates.

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  • Jaspersoft3:15


    Jaspersoft developed an action plan for service-level agreements (SLAs), increased productivity and gained company-wide buy-in by implementing the SiriusDecisions Demand Waterfall®.

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  • Lattice Engines1:51

    Lattice Engines

    Lattice Engines developed standardized metrics to show marketing’s significant contribution to revenue by partnering with SiriusDecisions and adopting the SiriusDecisions Demand Waterfall®.

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  • Polycom2:00


    Through the SiriusDecisions Demand Waterfall®, the Demand Creation Framework, and the Content Model, Polycom built their pipeline, increased revenue and developed solid workflows and processes.

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  • Hyland, Creator of OnBase1:41

    Hyland, Creator of OnBase

    Hyland, creator of OnBase, helped their partners drive pipeline by creating a systematic menu-based approach of assets to be used in their partners’ demand generation efforts.

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  • ADP1:35


    By implementing the SiriusDecisions Demand Waterfall®, ADP increased the value of their leads by 110% through improved lead management and nurture programs.

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