×

Read Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

The State of the Account-Based Revenue Engine 2019

May 2, 2019

B-to-b sales and marketing leaders recognize that a well-functioning revenue engine is a key driver for profitability and growth. They also understand the value of designing parts of that revenue engine around their high-priority accounts.

This is why account-based marketing (ABM) programs continue to grow, fueled by the delivery of strong results, including higher account engagement, improved win rates, larger average deal size and strong ROI.

But even as ABM programs increase in popularity among b-to-b organizations and deliver significant business results, ABM leaders must be able to justify greater investment by providing comprehensive measurement to show the programs’ impact.


In this e-book, we explore these areas and a selection of the findings from SiriusDecisions’ 2019 State of Account-Based Marketing Study, as well as recommendations to address critical gaps.

Previous
Resourcing Technology: The Keys to High Performance
Resourcing Technology: The Keys to High Performance

In this e-book, you will gain insight into the business-driven technology decision-making process as well a...

Next Item
The State of ABM: The Account Based Revenue Engine Webcast Replay
The State of ABM: The Account Based Revenue Engine Webcast Replay

In this replay we’ll reveal some of the key findings from the study, including how ABM leaders are resourci...