Account-based marketing (ABM) continues to attract investment as a result of the impact some companies are seeing, but there are significant gaps between high performers and low performers – with some companies bypassing best practices altogether.
Best-in-class ABM requires leadership support, functional ownership, a high degree of commitment, account insights, superior execution and consistent measurement.
In this e-book, you will gain key insights into how high-performing ABM teams are resourcing their programs, executing and measuring differently to set them apart from their peers.
