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Account-Based Marketing: The Keys to High Performance

July 2, 2019

Account-based marketing (ABM) continues to attract investment as a result of the impact some companies are seeing, but there are significant gaps between high performers and low performers – with some companies bypassing best practices altogether.

Best-in-class ABM requires leadership support, functional ownership, a high degree of commitment, account insights, superior execution and consistent measurement.

In this e-book, you will gain key insights into how high-performing ABM teams are resourcing their programs, executing and measuring differently to set them apart from their peers.

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Account-Based Marketing: Planning Guide 2020
Account-Based Marketing: Planning Guide 2020

In this guide, we describe five planning assumptions that ABM leaders should incorporate into their plannin...

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Resourcing Technology: The Keys to High Performance
Resourcing Technology: The Keys to High Performance

In this e-book, you will gain insight into the business-driven technology decision-making process as well a...