Account-Based Marketing: Taking an Industry Approach Webcast Replay

September 15, 2016


Determine the best use cases for industry account-based marketing

Learn when an industry-specific ABM approach makes sense, and what sales, marketing and product resources require to get it right.

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DXC Technology Develops an ABM Approach
DXC Technology Develops an ABM Approach

Explore DXC Technology's journey (formerly CSC) toward developing a named ABM strategy and the research and...

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Five Priorities for Account-Based Marketing Leaders
Five Priorities for Account-Based Marketing Leaders

Determine the top areas account-based marketing leaders need to focus on.

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