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Account-Based Marketing Planning Assumptions Guide 2019

August 30, 2016

Top-performing account-based marketing (ABM) teams must always find new ways to expand, grow and even disrupt themselves so that they can survive and thrive. While many b-to-b organizations focused on ABM strategies have made progress (e.g. by dedicating resources to ABM programs, technology and people), there is much more that they can do to expand and optimize ABM. In this guide, we describe five planning assumptions that ABM leaders should incorporate into their planning for 2019.

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