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Account-Based Marketing Planning Assumptions Guide

August 30, 2016

B-to-b leaders who are just beginning their journey with account-based marketing (ABM) must understand the best practices and technologies that enable this go-to-market approach to succeed. From there, they can determine the specific type of ABM they want to execute and then optimize this strategy as an essential part of their business. In this guide, we outline five planning assumptions to help organizations shape their ABM efforts.

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