Account-Based Marketing: Lessons in Scalability and Impact from Two Client Journeys Webcast Replay

October 1, 2015

Learn how your peers are planning scalable ABM programs
 
Discover how your peers are utilizing best-in-class approaches to drive ABM success. Watch the webcast replay of "Account-Based Marketing: Lessons in Scalability and Impact From Two Client Journeys" to understand how Medidata delivered 714 percent improvement in senior executive engagement, and Demandbase doubled close rates through scalable ABM.
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First Steps to Building an Account-Based Marketing Plan (And Talking to Sales About It)
First Steps to Building an Account-Based Marketing Plan (And Talking to Sales About It)

Understand how to align with sales to develop an effective ABM plan.

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Account-Based Marketing Lessons From CSC's Journey Webcast Replay
Account-Based Marketing Lessons From CSC's Journey Webcast Replay

Hear from CSC about its one-to-few ABM approach, which helps members of its sales team become knowledgable ...

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