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The SiriusDecisions ABM Infrastructure Framework

January 19, 2018

Account-based marketing leaders design and implement the right technology and services to enable the implementation or optimization of account-based marketing programs. The SiriusDecisions Account-Based Marketing Infrastructure Framework supports their efforts by defining a three-phase approach for building a technology and insights infrastructure that is capable of powering an effective account-based marketing program.

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The SiriusDecisions Account-Based Marketing Account Planning Framework
The SiriusDecisions Account-Based Marketing Account Planning Framework

Collaborate with sales on a joint engagement plan for ABM accounts.

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The SiriusDecisions ABM Framework
The SiriusDecisions ABM Framework

Establish clear ABM objectives, scope and responsibilities - partnering with sales and others.