40 Percent of Budget and What Do I Get: Event Success in the Digital Age Webcast Replay

December 5, 2019

Because of the high cost of in-person events, it is natural that marketing executives constantly demand proof of a positive return on event spend. Sadly, this often descends into reporting the number of leads that have been generated as the sole measure of success. Additionally, marketers sometimes struggle to report into sales with leads in a timely manner, causing missed opportunities and failed handoffs. The challenge is to provide a credible measurement story of the value of an event to sales and executives.

In this webinar replay, we provide a structure for reporting on in-person events and offer examples of metrics that marketers can use to gauge event success.

Previous Article
Account-Based Marketing Budgets Demystified: Findings From SiriusDecisions’ Latest Study
Account-Based Marketing Budgets Demystified: Findings From SiriusDecisions’ Latest Study

SiriusDecisions’ 2019 State of Account-Based Marketing Study provides some much-needed data on how much acc...

Next Item
It's (No Longer) Greek to Me!​: A New Approach to Optimizing the Account-based Marketing and Sales Revenue Engine Webcast Replay
It's (No Longer) Greek to Me!​: A New Approach to Optimizing the Account-based Marketing and Sales Revenue Engine Webcast Replay

The SiriusDecisions Demand Unit Waterfall is a model designed to help b-to-b organizations better understan...

×

Download Now

First Name
Last Name
Business Phone
Job Title
Industry
Company Name
Company Address
City - optional
State - optional
Zip/Postal Code - optional
Country
!
Thank you!
Error - something went wrong!