Explore Content by Role

In-depth b-to-b resources for marketing, sales and product leaders to support intelligent growth for your organization. Select your role to explore resources aligned with your priorities.

Account-Based Marketing Leader

Collaborates with sales on the planning, execution, measurement and communication of account-based programs.

Learn More
Brand and Communications Leader

Strengthens the effectiveness of internal communications efforts and utilizes influencers to improve a brand's sentiment.

Learn More
Channel Marketing Leader

Sets channel marketing strategy and ensures its successful execution for one or more partner types.

Learn More
Channel Sales Leader

This role is responsible for recruiting and on-boarding the right partners, increasing visibility into partner performance and driving revenue attainment in the channel.

Learn More
Content Strategy and Operations Leader

Evangelizes content strategy best practices and facilitating alignment and efficiency.

Learn More
Customer Engagement Leader

Creates and improves the customer experience for all products / services in order to ensure the highest possible loyalty and satisfaction.

Learn More
Demand Marketing Leader

Designs multi-touch demand creation programs that leverage both inbound and outbound tactics.

Learn More
Marketing Executive

Plans and executes marketing activities to achieve the financial and strategic objectives of the business.

Learn More
Marketing Operations Leader

Drives reporting and analytics; process; planning and budgeting; technology selection; implementation; governance and roadmap development; and data management.

Learn More
Portfolio Marketing Leader

Brings an organization's portfolio of offerings to market while refining its go-to-market strategy, architecture and execution.

Learn More
Product Management Leader

Manages the commercial success of a product, overseeing it from inception and ideation through design, build, launch, growth, enhancement and eventual sunset.

Learn More
Sales Enablement Leader

Oversees the development and dissemination of selling tools, collateral and training to drive rep productivity.

Learn More
Sales Executive

Focuses on acquisition and retention, process execution, business development, channel strategy, performance management, revenue attainment and profitability.

Learn More
Sales Operations Leader

Manages the development and oversight of processes, tools and resources that drive efficiencies.

Learn More
Loading More...

Explore Content by Role

Account-Based Marketing Leader

Collaborates with sales on the planning, execution, measurement and communication of account-based programs.

Brand and Communications Leader

Strengthens the effectiveness of internal communications efforts and utilizes influencers to improve a brand's sentiment.

Channel Marketing Leader

Sets channel marketing strategy and ensures its successful execution for one or more partner types.

Channel Sales Leader

This role is responsible for recruiting and on-boarding the right partners, increasing visibility into partner performance and driving revenue attainment in the channel.

Content Strategy and Operations Leader

Evangelizes content strategy best practices and facilitating alignment and efficiency.

Customer Engagement Leader

Creates and improves the customer experience for all products / services in order to ensure the highest possible loyalty and satisfaction.

Demand Marketing Leader

Designs multi-touch demand creation programs that leverage both inbound and outbound tactics.

Marketing Executive

Plans and executes marketing activities to achieve the financial and strategic objectives of the business.

Marketing Operations Leader

Drives reporting and analytics; process; planning and budgeting; technology selection; implementation; governance and roadmap development; and data management.

Portfolio Marketing Leader

Brings an organization's portfolio of offerings to market while refining its go-to-market strategy, architecture and execution.

Product Management Leader

Manages the commercial success of a product, overseeing it from inception and ideation through design, build, launch, growth, enhancement and eventual sunset.

Sales Enablement Leader

Oversees the development and dissemination of selling tools, collateral and training to drive rep productivity.

Sales Executive

Focuses on acquisition and retention, process execution, business development, channel strategy, performance management, revenue attainment and profitability.

Sales Operations Leader

Manages the development and oversight of processes, tools and resources that drive efficiencies.