Explore Content by Role
In-depth B2B resources for marketing, sales and product leaders to support intelligent growth for your organization. Select your role to explore resources aligned with your priorities.
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Learn MoreAccount-Based Marketing Leader
Collaborates with sales on the planning, execution, measurement and communication of account-based programs.
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Learn MoreBrand and Communications Leader
Strengthens the effectiveness of internal communications efforts and utilizes influencers to improve a brand's sentiment.
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Learn MoreChannel Marketing Leader
Sets channel marketing strategy and ensures its successful execution for one or more partner types.
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Learn MoreChannel Sales Leader
This role is responsible for recruiting and on-boarding the right partners, increasing visibility into partner performance and driving revenue attainment in the channel.
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Learn MoreContent Strategy and Operations Leader
Evangelizes content strategy best practices and facilitating alignment and efficiency.
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Learn MoreCustomer Engagement Leader
Creates and improves the customer experience for all products / services in order to ensure the highest possible loyalty and satisfaction.
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Learn MoreDemand Marketing Leader
Designs multi-touch demand creation programs that leverage both inbound and outbound tactics.
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Learn MoreMarketing Executive
Plans and executes marketing activities to achieve the financial and strategic objectives of the business.
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Learn MoreMarketing Leader at an Emerging Growth Company
Leads small, nimble marketing teams in order to optimize their b-to-b revenue engine and power hyper-growth.
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Learn MoreMarketing Operations Leader
Drives reporting and analytics; process; planning and budgeting; technology selection; implementation; governance and roadmap development; and data management.
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Learn MorePortfolio Marketing Leader
Brings an organization's portfolio of offerings to market while refining its go-to-market strategy, architecture and execution.
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Learn MoreProduct Management Leader
Manages the commercial success of a product, overseeing it from inception and ideation through design, build, launch, growth, enhancement and eventual sunset.
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Learn MoreSales Enablement Leader
Oversees the development and dissemination of selling tools, collateral and training to drive rep productivity.
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Learn MoreSales Executive
Focuses on acquisition and retention, process execution, business development, channel strategy, performance management, revenue attainment and profitability.
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Learn MoreSales Operations Leader
Manages the development and oversight of processes, tools and resources that drive efficiencies.
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